Since 1965


The PDMA, an initiative of the South African Poultry Association was established to have direct involvement in poultry disease control measures  – ensuring quality control nationwide. It was envisaged that the PDMA would form partnerships with several stakeholders. The main stakeholder would be government, as most of the matters around disease control require government input. Over a period, the PDMA will form a Public Private Partnership with government to ensure that its objectives are met.

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Our strategic goals 

To have direct involvement in poultry disease control measures, through:


  • Influencing policy for controlled diseases
  • Disease surveillance of commercial and non-commercial sectors of the poultry sector
  • Reduction of disease levels nationally, including microbials
  • Rapid response mechanisms to local and exotic disease threats
  • Improving veterinary and animal health training within South Africa
  • Collaboration with ostrich industry- mutual benefits from improved disease control
  • Achieving and maintaining export status for the benefit of both industries
  • Establishing a formal public/private partnership (PPP), where the state delegates certain regulatory functions to the PDMA
  • Reducing the levels of residues in poultry meat through the residue monitoring program

Strategic Priorities

  • Engage national and local government on issues of disease control in the South African poultry industry.
  • Make use of the database of poultry farms in South Africa to assist DAFF with monitoring of notifiable disease such as Avian Influenza, Salmonella and Newcastle Disease, while using it to develop monitoring programmes for important disease such as Infectious Bronchitis.
  • Appoint or designate veterinarians with expertise in poultry diseases in each Province who would be available to assist state veterinarians in the event of disease outbreaks in commercial, smallholder and subsistence poultry in those provinces.
  • Investigate the role of the PDMA in training state veterinarians and/or Animal Health Technicians so as to improve the service delivered by the state in the event of disease outbreaks on poultry farms.
  • Consider developing a residue monitoring programme for poultry products nationally, or at least a database of residue monitoring data which is available.
  • Deliver improved technical and veterinary support to smallholder poultry farmers so that they can achieve greater production success in collaboration with State Veterinary services or through the PDMA’s own initiatives.
  • Collaborate with the ostrich industry.